The
Plan for National Operations as amended and updated
Prior to commencing operations, the national roll-out plan envisioned opening
three to four clinics across the country during the first two years.
These clinics were to be established to ease the travel burdens for both
the company prosthetists and the patient-families being taken care of..
As events unfolded, we discovered not only a
willingness, but a decided eagerness on the part of general practice prosthetics
providers throughout the country, to joint venture with us fitting the children.
In less than a year in operations, we have established 12 such joint
ventures with some of the most prestigious general practice prosthetics
providers in the country; these 12 encompass some 70% of the national
population.
Those
joint venture partners are geographically positioned from New York to
California.
The twelve affiliates reside in States which encompass some 70% of the United States
Population, (thus 70% of the market potential ).
Those Partners are also strategically located to serve many families in their
neighboring States.
Our Prosthetists now have “hubs” with fabrication labs and billing teams
in each of these “pediatric centers”. From
them our practitioners can conveniently make house-calls when necessary within a
200 to 300 mile radius utilizing our corporate aircraft.
Each of our partners has at least one experienced prosthetist extremely
motivated by the opportunity to fit pediatric patients, and delighted to undergo
the rigorous training
required to fit them properly and expeditiously.
Our partners properly view these relationships as an opportunity to expand their
local practice to a “regional pediatric” practice with attendant added
revenue as a result of our national marketing efforts....at a negligible
additional cost to them.
We of course view the relationships as a cost effective means of extending our
geographic reach and presence. Any
patient-family fears of distance and/or inaccessibility are thereby minimized.
These
partnerships are not carved indelibly. We view them as living evolving relationships that can mature
into a long term synergistic whole much greater than the
sum of its parts.